Over the past 16 years, I have been involved in 5 successful startup companies ranging from an energy company, to several .com companies. Now I am focusing all of my attention on creating the tipping point in the sustainability movement by pushing initiatives in government, business and the broader social landscape. 
Many people are curious, what I am doing since I left Powerset. Well, the short story is that I have decided to dedicate myself to what I call the new Green Economy and I am working on several initiatives with other leaders in government and businesses that all fall under the responsibility of non-profit that I am founding called SF Green. Green Coal or Green Washing?
Has anyone seen the new coal add on TV. Well, many of us have and the users of Greenwashindex.com are up in arms about the messaging: they claim its pure GreenWashing.Ok. I usually try to stay as balanced as possible when reporting stories and try my best to represent both sides, but in this case, I just think this advertisement is plain old irresponsible. GreenWashing is when a company or group only presents part of a story, hides the truth or makes something seem like something it is not.
I hate to say it, but shame on AmericasPower.org who put this add out. This is the type of advertisement that does a diservice to us all. Thanks to GreenWashIndex there is now a forum for people to tag and label these types of advertisements for what they are. Take a look for yourself.
Comments
Steve: Do you have a list of these companies, so that we know which products to avoid?
Posted by: Biff Thiele | April 13, 2008 04:21 AM