Over the past 16 years, I have been involved in 5 successful startup companies ranging from an energy company, to several .com companies. Now I am focusing all of my attention on creating the tipping point in the sustainability movement by pushing initiatives in government, business and the broader social landscape. 
Many people are curious, what I am doing since I left Powerset. Well, the short story is that I have decided to dedicate myself to what I call the new Green Economy and I am working on several initiatives with other leaders in government and businesses that all fall under the responsibility of non-profit that I am founding called SF Green. 
Ever watch a TV commercial where an energy company or other coopration is claiming to be green and you just don't buy it? Well, there's a new site where you can go a claim that a company is Greenwashing. EnviroMedia has just launched a new website called the Greenwashing Index According to the site, Greenwashing is generally defined defined as a coordinated attempt to hide unpleasant facts bout a company or an attempt to mislead in order to look environmentally conscious. For each visitor wishing to post a new entry they offer a Scoring Index to help you score your entry and range from a score of 1 where the ad misleads with words to a score of 5 where the ad leaves out or masks important information making the claim sound better than it is.
They give the following examples to illustrate their point:
"It’s greenwashing when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush.
A classic example might be an energy company that runs an advertising campaign touting a “green” technology they’re working on — but that “green” technology represents only a sliver of the company’s otherwise not-so-green business, or may be marketed on the heels of an oil spill or plant explosion.
Or a hotel chain that calls itself “green” because it allows guests to choose to sleep on the same sheets and reuse towels, but actually does very little to save water and energy where it counts — on its grounds, with its appliances and lighting, in its kitchens and with its vehicle fleet.
Or a bank that’s suddenly “green” because you can conduct your finances online, or a grocery store that’s “green” because they’ll take back your plastic grocery bags, or …
You get the picture."
Who's behind the GreenWash Index:
The Greenwashing Index is a partnership between EnviroMedia (led by Kevin Tuerff and Valerie Davis) and University of Oregon School of Journalism and Communication (led by Dr. Deborah Morrison, Ph.D.
and Dr. Kim Sheehan, Ph.D.)