On Tuesday, March 4th, we held the first SFGreen event with the goal of bringing together the SF Tech community and Green community in a social mixer that spurs new ideas and introduces new Green startups. When we planned out SF Green, we designed it to occur once every other month. Given that our event is much younger than other events like EcoTuesday (which attracts about 100 people per event,) our goal was to attract to try to attract a respectable amount of people in our first event and then attempt to grow up to about 200-300 people by the 3rd or 4th event. As we set out to create the event it became clear from the start that the interest for such an event was significantly larger than we had initially anticipated. Within weeks we had 3 core sponsors, (including Comerica Bank, the California CleanTech Open and the San Francisco Chamber of Commerce), we had 4 presenting companies, and we knew that we would surpass our goal of 50-100 people easily.
When we opened the doors there was a decent sized line to get in and when we added up all of the people that came we went well passed 300 people without including the people who paid at the door. Overall, we are very please with the event, but we are also looking to improve it in a number of ways. 1) better demo setups, 2) better networking organization, 3) direct communication with the SF Chamber and 4) better ways to find out about my legislative and business initiatives in SF.
One of the things that did work out was our free drink ticket offer to those that took Green transportation. One attendee, who walked, came up with a really interesting way to prove his GreenWalk to get his ticket.
Ted Ko, who I hope to meet up with later next week, walked to SF Green and decided to take pictures along the way with his iPhone in order to get his drink ticket. When he got to the door, he showed the staff his journey.
One of the fascinating things that Ted found on his walk to SF Green was that at nearly every corner and every block he was able to take a picture of something that demonstrated just how active the Green movement is in San Francisco. If you want to take look at Ted's SF Green Walk check it out below.

Over the past 16 years, I have been involved in 5 successful startup companies ranging from an energy company, to several .com companies. Now I am focusing all of my attention on creating the tipping point in the sustainability movement by pushing initiatives in government, business and the broader social landscape.
Many people are curious, what I am doing since I left Powerset. Well, the short story is that I have decided to dedicate myself to what I call the new Green Economy and I am working on several initiatives with other leaders in government and businesses that all fall under the responsibility of non-profit that I am founding called SF Green. 
