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      <title>Steve Newcomb Blog</title>
      <link>http://www.blognewcomb.com/blog/</link>
      <description>Founder &amp; COO of Powerset</description>
      <language>en</language>
      <copyright>Copyright 2009</copyright>
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            <item>
         <title>Bio</title>
         <description><![CDATA[<p>I'm 39 years old and for all of my career I have been involved in creating and building companies. So far, I have been involved in 9 companies (4 of which I founded) which have a combined market value in the neighborhood of about $3 billion or so.</p>

<p>But what makes me believe I'm actually an interesting person is nothing I said above. What I have done right in my life is to cut my own path and concentrate on doing the biggest things in my life right - then I believe the rest will follow.</p>

<p>So let's start with the most important thing - my wife. It's the first and most important thing that I totally did right. The best way I can describe her is she is exactly what I imagined a perfect wife and a perfect marriage would be when I first dreamed of it. She is beautiful, supportive, smart and challenges me on a frequent basis.</p>

<p>Second, I listen, watch, read, research and think about everything and anything. If you have ever met met me there are two things that are a constant. 1) I will be late to our meeting and 2) I will be late to the meeting after I meet you. Why? Because whomever I meet gets 100% of me. I have learned that every person has dreams and every person has a greatness within them. I feel duty bound to find that greatness in others and to empower them to discover it and achieve their goals.</p>

<p>Third, I do what I believe will make me proud when I tell my grandchildren what I did in my life. One of the most useful ways to gain perspective is to imagine your and old fart and your 15 year-old grandkid asks "GrandPa, what were you doing when President Obama got elected and told the world we needed to change everything about the way we govern, the way we do business and the way we live our lives in order to be sustainable." I for one am not going to be the guy that said I worked at a second rate web 2.0 company called Rakoojoo.</p>

<p>Fourth, I put my money where my mouth is. Two years ago, after realizing the importance of making society sustainable and how much work was needed to get the job done, I left my company that I had founded, called Powerset, to create Virgance. Many people say that we need a project on the size and scale of the Apollo Project to achieve the necessary goals for sustainability, but I disagree. I think we need 500 Apollo Projects. And so I believe that the right question in is not "how do we build an Apollo Project", but rather "how do we build an Apollo Project factory - and that's what I am doing. We sold Powerset in May of 2008 for about $100 million and now I am using all of skills, knowledge and resources to build Virgance - which incubates, funds and grows Apollo Projects that are designed to cause 1000x changes in our society - the Twist, we use the power and principle of capitalism (i.e. the one's I learned building and selling my companies)</p>

<p>So there it is, my version of a proper bio. If you want the typical bio then I guess you could go on the Virgance website or you can go to my linked in profile, but I much prefer this bio.</p>
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         <category>Bio</category>
         <pubDate>Mon, 13 Jul 2009 08:00:43 -0800</pubDate>
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         <title>My Sustainable Brands Speech</title>
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         <link>http://www.blognewcomb.com/blog/2009/06/my_sustainable_brands_speech.html</link>
         <guid>http://www.blognewcomb.com/blog/2009/06/my_sustainable_brands_speech.html</guid>
         <category>MainPosts</category>
         <pubDate>Tue, 16 Jun 2009 14:13:50 -0800</pubDate>
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         <title>Why it doesn&apos;t matter if our leaders believe in Global Warming</title>
         <description><![CDATA[<div class="main_blogs">
	<h3 class="background_standard"><strong>UNBOUND LOGIC</strong></h3>

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                <h1>Green Libertarians...Huh?</h1>
                <h2>Why all Libertarians have to be Green by definition</h2>
	        <p>In a society driven by the rules of capitalism and consumerism, it actually doesn't matter if an individual believes in global warming, it's whether the masses of consumers believe in it or not.  See how I convinced a Libertarian that this will be the century businesses will go green.  This is an extra sentence to test out my new styles.  I need to see what happens with overflow. <br/><br style="line-height:2pt;"/><div class="permlink">read the rest of this story <a id="slide-175" href="#">click here</a></div></p>
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         <link>http://www.blognewcomb.com/blog/2009/03/why_it_doesnt_matter_if_our_le.html</link>
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         <pubDate>Wed, 18 Mar 2009 10:09:16 -0800</pubDate>
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         <title>Can the credit crunch kill Solar?</title>
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	<h2 class="background_standard"><strong>Hello Death: Are You coming for me?</strong></h2>
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			<h5>Will Death visit Solar?</h5>
			<h6>After all the federal, state and local rebates it still costs quite a bit out of pocket to put solar on your house.  For most people, that stops them in their tracks, but the solution is simple right? just finance it.  But what happens when the credit market crashes? <a id="slide-174" href="#">...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/can_the_credit_crunch_kill_sol.html</link>
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         <pubDate>Wed, 18 Mar 2009 10:05:33 -0800</pubDate>
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         <title>How do we bring NEWS back to news?</title>
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         <h2 class="background_standard"><strong>Feeling uninformed lately? your not alone</strong></h2>
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			<h5>What happens in a Democracy when news sucks?</h5>
			<h6>There are 3 things wrong with news 1) there seems to be no sustainable business model 2) news sucks and 3) the decisions that a democracy makes are based on the quality of the news received by its people.  See why I decided to take action myself. <a id="slide-173" href="#">...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/how_do_we_bring_news_back_to_n.html</link>
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         <pubDate>Wed, 18 Mar 2009 10:01:24 -0800</pubDate>
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         <title>Distributed Energy, why we&apos;re SCR!%$@D without it</title>
         <description><![CDATA[	<h2 class="background_green"><strong>What the Internet could teach us</strong></h2>
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			<h5>Distributed Energy, why we're SCR!%$@D without it</h5>
			<h6>Just ask yourself 2 questions.  1) Are you convinced that without energy (like after Catrina) any city will turn into a 3rd world country in a matter of days? and 2) do you know how many bombs it would take to knock out a city's energy supply? The answers - yes & 1. <a href="http://www.blognewcomb.com/blog/2009/03/post_11.html#more">  ...more</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/distributed_energy_why_were_sc.html</link>
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         <pubDate>Wed, 18 Mar 2009 09:55:51 -0800</pubDate>
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         <title>For Profit Activism? WTF!</title>
         <description><![CDATA[	<h2 class="background_maroon"><strong>How capitalism can save us</strong></h2>
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			<h5>For profit activism? WTF!</h5>
			<h6>There are a lot of companies popping up in this space and not all of them are good.  Can companies use the principles of capitalism to cause positive change or are companies simply using our good will as a tool to sell us crap?  This topic deserves a lot of debate and I for one am not going to shy away from it. <a id="slide-162" href="#">...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/post_1.html</link>
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         <category>MainPosts</category>
         <pubDate>Tue, 10 Mar 2009 08:29:33 -0800</pubDate>
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         <title>What if we could cause the tipping point for Solar Now</title>
         <description><![CDATA[

	<h2 class="background_deep_blue"><strong>Grasping the Obivous</strong></h2>
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			<h5>What if we could cause the tipping point for Solar now?</h5>
			<h6>What if we already had all of the ingredients needed to make solar go mainstream in the US?  I think we do - When we combine federal, state and local rebates with community discount programs and accessible financing demand goes through the roof.<a id="slide-163" href="#">...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/post_2.html</link>
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         <category>MainPosts</category>
         <pubDate>Mon, 09 Mar 2009 08:35:28 -0800</pubDate>
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         <title>Hail to our savior - the caulking gun!</title>
         <description><![CDATA[	<h2 class="background_green"><strong>Do you feel a draft?</strong></h2>
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			<h5>Hail to our savior - the caulking gun!</h5>
			<h6>Van Jones said it best and I agree.  Our ability to reduce our energy dependance, reduce our carbon footprint, increase green jobs, improve the lives of the under-served and our ability to dig our way out of this economic mess all converge at the same point - the caulking gun. (i.e. efficiency)<a id="slide-162" href="#">...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/post_3.html</link>
         <guid>http://www.blognewcomb.com/blog/2009/03/post_3.html</guid>
         <category>MainPosts</category>
         <pubDate>Sun, 08 Mar 2009 08:39:04 -0800</pubDate>
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         <title>Free Market versus Regulation?</title>
         <description><![CDATA[	<h2 class="background_red"><strong>What comes after Capitalism?</strong></h2>
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			<h5>Free Market versus Regulation?</h5>
			<h6>Has the crushing weight of the collapse of the financial markets damaged faith in the free market system?  IÕm worried that reaction to our current economic condition will cause us to swing too far to the left - creating a nationalistic, insular and over regulated environment.  Are you?<a id="slide-161" href="#">...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/free_market_versus_regulation.html</link>
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         <category>MainPosts</category>
         <pubDate>Sat, 07 Mar 2009 09:10:39 -0800</pubDate>
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         <title>If you could quit your job and get one that saves the world, would you?</title>
         <description><![CDATA[	<h2 class="background_deep_blue"><strong>Good: I want to go to there...</strong></h2>
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			<h5>If you could quit your job and get one that saves the world, would you?</h5>
			<h6>Do you have a nagging feeling that you just want to get up and leave your company and get a job where you are more fulfilled?  Well your not alone - in fact, you may be the silent majority, and that silence is being broken in a big way.<a id="slide-161" href="#">...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/if_you_could_quit_your_job_and.html</link>
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         <category>MainPosts</category>
         <pubDate>Fri, 06 Mar 2009 09:12:50 -0800</pubDate>
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         <title>Why we are our greatest generation</title>
         <description><![CDATA[	<h2 class="background_green"><strong>We are the change!</strong></h2>
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			<h5>Why we are our greatest generation</h5>
			<h6>I think we are at the edge of the biggest group effort ever undertaken in human history: retrofitting the entire human race so that it becomes sustainable for the next 10,000 years.  When we look back on this part of the century, I think we will be referring to those that helped as our NEW greatest generation.<a id="slide-158" href="#">...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/why_we_are_our_greatest_genera.html</link>
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         <category>MainPosts</category>
         <pubDate>Thu, 05 Mar 2009 09:13:46 -0800</pubDate>
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         <title>Am I an Obamapreneur?</title>
         <description><![CDATA[	<h2 class="background_maroon"><strong>I am Barack Obama!</strong></h2>
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			<h5>Am I an Obamaprenuer?</h5>
			<h6>The other day someone called me an Obamapreneur and I really didn't know how to respond.  Is that a good thing?  For some reason I felt like they were calling me an Obama Zombie.  i.e. I blindly follow him - but that's not how I roll.  Let it be known I am my own man... but I do love Obama.<a id="slide-175" class="permlink" href="#"> ...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/am_i_an_obamapreneur.html</link>
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         <pubDate>Wed, 04 Mar 2009 09:14:32 -0800</pubDate>
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         <title>What comes after Capitalism?</title>
         <description><![CDATA[	<h2 class="background_red"><strong>You mean it won't last forever!</strong></h2>
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			<h5>What comes after Capitalism?</h5>
			<h6>Ok.  So if I remember correctly there was agrarian economies, copper, then steel, then feudal systems, a couple of attempts to base society on wine (ending with the fall of Rome) then basic trade and then, oh wait for it ...capitalism.  But what comes next? Star Trek?<a id="slide-175" class="permlink" href="#"> ...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/what_comes_after_capitalism.html</link>
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         <category>MainPosts</category>
         <pubDate>Tue, 03 Mar 2009 09:15:17 -0800</pubDate>
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         <title>I don&apos;t mean to sound like an alarmist, but I think China is going to kill us</title>
         <description><![CDATA[	<h2 class="background_deep_blue"><strong>CHINA</strong></h2>
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			<h5>I don't mean to sound like an alarmist, but I think China is going to kill us</h5>
			<h6>Hmmm... you say? China is the fastest and largest developing country in the world.  What if China doesn't build a sustainable energy infrastructure?<a id="slide-175" class="permlink" href="#"> ...more/less</a></h6>
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         <link>http://www.blognewcomb.com/blog/2009/03/i_dont_mean_to_sound_like_an_a.html</link>
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         <pubDate>Mon, 02 Mar 2009 09:15:50 -0800</pubDate>
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